Nigeria’s marketing industry has attracted a total of $26.39 million in foreign investments since 2023, signaling a cautious recovery after a sharp decline in 2024.
The sector received $22.13 million in 2023, dropped to $1.29 million in 2024, but modestly rebounded to $2.97 million in the first quarter of 2025. Stakeholders attribute this renewed interest to government policy efforts, brand resilience, and Nigeria’s expanding digital ecosystem.
However, experts emphasize the need to address policy unpredictability and regulatory challenges to sustain growth, noting that the recent rebound indicates cautious investor confidence and potential for the sector to drive broader economic growth.
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